Book Review | The Startup Way by Eric Ries

Ana Comunale

5 Stars

October 24, 2017

It's been said that millenials are the most likely to leave a job they don't "love." Well, you can either say we're the most impatient generation to grace this planet, or that we're restless because a 9-5 desk job curtails the entrepreneurial spirit.

In his new book, The Startup Way, Eric Ries, author of NY Times bestseller, The Lean Startup, talks about how modern companies use entrepreneurial management to transform culture and drive long-term growth. 

Ries looks at a gamut of companies, from "established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio." Using knowledge from working at some of these companies, as well as nonprofits, NGOs, and government agencies, Ries gives his readers a very straightforward breakdown as to how these companies have been successful so far and what they could (and should) do to stay competitive in the future.

The book is broken down into eleven chapters, starting with creating a modern company that respects the past and invents for the future. The chapters go on to explore the allure of startups and shares some important lessons learned by companies from their early years. There are three unique sections to the book: Part 1-the Modern Company, Part 2- a Roadmap for Transformation, and Part 3- the Big Picture.

Each of these parts break down critical skills managers, owners, and investors alike need to have and look for in others involved in their companies. I really like how Ries incorporates ideas like incorporating entrepreneurship initiatives into public policy, as well as keeping innovators accountable for their designs and impacts on society. 

Another great feature about this book is that it interviews lots of people throughout the book and asks them how they got to where they are, what they'd do differently, and their thoughts on the future of entrepreneurship. I'd definitely recommend this book to business school students, as well as anyone curious about what it takes to get a startup off the ground and profitable.

I received this book complimentary on behalf of the publisher, but all thoughts and opinions in this post are my own.

Score Card:      Cover Art         5/5      |          Content           5/5      |          Ease of Read   5/5

Book Stats:       Title- The Startup Way by Eric Ries

Genre-Business

Page Count- 390

Binding-Hardcover