If you only had one book to choose from in order to be successful in your job hunt then this would be it. "What Color Is Your Parachute" by Richard Bolles has been a perennial bestseller for as long as I can remember and has been in print since 1970. The beauty of this manual is that it is written in a friendly, down-to-earth style that interjects humor with the very real task of properly preparing for the job hunt. I have often thought that the modern day job hunt is an excruciating way of seeking meaningful employment. Only modern man could have thought up the Job Interview. This edition gives you an update on what has changed in the world of work that is valuable to know. Of particular concern is the length of the average job hunt has increased dramatically. And it's opposite, that is, the length of time the average job lasts has decreased dramatically! All is not lost as there are principles to follow that will greatly enhance your ability to land that dream job. Bolle's gives you 18 principles which may expedite your search and land you an interview. A few examples such as, Creative job hunting rests on finding answers to three questions: What,Where and How. Or, Use contacts or bridge people to get in for an interview. You definitely do not want to mass-produce resumes and send them out randomly. Recently, I signed up for LinkedIn and was able to download all of the pertinent information that one would normally use in a resume. It is easy to update and you choose whom your contacts will be. It's almost like Facebook for professionals without the personal drama and foul language. Mr. Bolles highly recommends LinkedIn and states that it's the site of first resort if some employer is curious about you. I have had employers contact me after looking at my profile. In chapter 7 we find the self-inventory: part one in which the job seeker learns how to describe themselves in six different ways. You learn the difference between skills, talent, and abilities and how to translate your work activities into transferable skills. You will discover what your goal, purpose or mission in life is and what type of work conditions yuo thrive in. You will also figure out if you're more comfortable dealing with people, things or data or which combination works best for your temperament. These are just a few of the questions you will be answering and you'll delve deeper into other areas of your personality which will then be documented on the famous "Flower". There are seven pedals that need to be filled out which will describe your self inventory on one sheet. Included on your petals are descriptions such as: My favorite working conditions, What I can do and love to do, My goals, purpose or mission in life, and My favorite knowledges are fields of interest. This is a job-hunting method in which you have a 12 times better chance of finding work than other job-seekers who do not use this method. There is no doubt that this inventory will take much time and serious thought on the part of the career–changer. This strategy will help you focus on what is important to you and increase your odds of landing that coveted position at Apple or Google. As Yogi Berra said, "You've got to be careful if you don't know where you're going, because you might not get there".