The Startup Way

Bethany Jones

2.5 Stars

November 21, 2017

Reading books about marketing, business, and growth is a solid way to build a knowledge base. If you're interested in running your own business, marketing, or even getting a job in a competitive field, it's important to read regularly. This ensures you're growing your knowledge base and learning as much as possible when it comes to your chosen field.

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth is a book designed to help you grow your business with easy-to-understand techniques and real-life stories based on his experiences.

This book is broken into three parts:
The Modern Company
A Road Map for Transformation
The Big Picture

While The Startup Way isn't a complete guide to transforming your business or your experiences as an entrepreneur, it's definitely a starting point if you're interested in discovering methods you can implement in your business in order to grow and expand your products, sales, and productivity.




The entire book is easy-to-navigate and understand. The organizational methods in the book are pretty strong and it's simple to find the information you're looking for. That said, I will note that the book frequently references the author's prior work, The Lean Startup. If you haven't read that book, I believe you won't get the complete experience from this one. While I found The Startup Way to be informative, I'd like to read The Lean Startup since so many of the principals introduced in this book seem to stem from the previous work.

Have you read The Startup Way or The Lean Startup? What did you think? Leave me a comment and let me know!