The Startup Way is a book written for people who have an idea. This idea can be anything from a worker with a good idea in a company, to a person on the creative team. The main issue dealt with, is what to do with the idea.
If you run a corporation, the Startup Way will show you how to look for inspiration and good ideas in every person regardless of position. If you run a small business, this book has great tips to get your ideas up and running to the next level. Whatever the case may be, it is always good to re-brand and grow in order to stay ahead when it comes to business.
I love how