The Underground Culinary Tour

How the New Metrics of Today's Top Restaurants Are Transforming How America Eats

by Damian Mogavero and Joseph D'Agnese; Foreword by Danny Meyer

The Underground Culinary Tour is a high-octane, behind-the-scenes narrative about how the restaurant industry, historically run by gut and intuition, is being transformed by the use of data.
Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of experts—chefs and code writers—to create a pioneering software company whose goal was to empower restaurateurs, through the use of data, to elevate and enhance the guest experience. Today, his data gathering programs are used by such renown chefs as Danny Meyer, Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon Ramsay, and countless others.
Mogavero describes such restaurateurs as the New Guard, and their approach to their art and craft is radically different from that of their predecessors. By embracing data and adapting to the new trends of today’s demanding consumers, these innovative chefs and owners do everything more nimbly and efficiently—from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers, making restaurants more popular and profitable than ever before.
Finally, Damian takes readers behind the scenes of his annual, invitation-only culinary tour for top chefs and industry CEOs, showing us how today’s elite restaurants embrace new trends to create unforgettable meals and transform how we eat. From the glittering nightclubs of Las Vegas to a packed seasonal restaurant on the Long Island Sound, from Brennan’s storied, family-run New Orleans dynasty to today’s high-stakes celebrity chef palaces, The Underground Culinary Tour takes readers on an epicurean adventure they won’t soon forget.

Recent Reviews

The Underground Culinary Tour - How the New Metrics of Today's Top Restaurants Are Transforming How America Eats

Nancy N.

3 Stars

I highly recommend this book for anyone who is interested in becoming a restaurant owner. It's an interesting look in the restaurant industry and the use of data and creativity to advance efficiency, productivity, and ultimately, profit.…

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sandra B

5 Stars

A  fun book This  book offers a 

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Underground Tour

Lucian Davis

4 Stars

The underground Culinary tour is a great novel that discusses the hidden treasures of the new york city restaurant scene. Although it discusses the ins and outs of a lot famous restaurant, the foreword by Danny Meyer is the most…

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The underground culinary tour

Bethany DeSelms

5 Stars

What an absolutely delightful book! This book looks into how data is changing the…

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The Underground Culinary Tour

Chris Markley

3.5 Stars

A fascinating look into the world of restaurants and how they are embracing technology to improve the customer's experience and the bottom line. Highlights how successful restaurants are using metrics to analyze all aspects to be successful…

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