The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture andDrive Long-Term Growth

by Eric Ries

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.


Recent Reviews

The Startup Way

Nathaniel Jones

5 Stars

"The Startup Way" was a great book about how even if you working in a corporate setting you can promote change from within. This book gives numerous principles on how to promote change in your office. I would recommend this book to anyone…

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Business Tips from Large Corporations to Small Companies

Connie Liechty

5 Stars

The Startup Way by Ries appealed to me as a tool to broaden my understanding of entrepreneurship in the business world.  The core desire is to help a relative who has just started a new company.  He works as the technical…

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The Start Up Way

Via Bella

5 Stars

Such a comprehensive 

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Book Review | The Startup Way by Eric Ries

Ana Comunale

5 Stars

It's been said that millenials are the most likely to leave a job they don't "love." Well, you can either say we're the most impatient generation to grace this planet, or that we're restless because a 9-5 desk job curtails the…

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